“Where’s The Beef?”
WARNING! Vegans and Vegetarians may want to skip this Blog.
Beef is the name for meat from cattle.
Beef can be harvested from bulls, cows, heifers or steers.
“Let’s Play Know Your Cuts of Meat!” – David Letterman
Beef muscle (MEAT) is cut into roasts, short ribs or steaks.
Cuts: filet mignon, sirloin steak, rump steak, rib steak, rib eye steak, hanger steak, etc.
Some cuts are processed (corned beef and beef jerky) and trimmings are ground, minced or used in sausages. Blood is used in some varieties of blood sausage.
Other parts: the oxtail, liver, tongue, tripe from the reticulum or rumen, glands (the pancreas and thymus are called sweetbreads), the heart, the brain, the kidneys and testicles (called calf fries, prairie oysters or Rocky Mountain oysters in the U.S.) are eaten too. Some intestines are cooked and eaten, but more often they are cleaned and used as natural sausage casings. The bones are used for making beef stock and gelatin.
Beef is the third most consumed meat in the world, accounting for about 25% of meat production worldwide (after pork 38% and poultry 30%).
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Beef is first divided into primal cuts during butchering.
Primal cuts are large pieces of meat initially separated from the animal’s carcass.
Steaks and other subdivisions are cut from these basic sections.
“Beef….it’s what’s for dinner.”
NSFW Meat Humor:
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How did “Where’s The Beef?” become a part of the American vocabulary and an all-purpose phrase questioning the substance of an idea, event or product?
Clara Peller (August 4, 1902 – August 11, 1987) was a manicurist and American character actress. Born on August 4, 1902 in Russia, she came to the United States at the age of 5 with an uncle and lived in Chicago, Illinois. At the age of 81, Clara starred in the 1984 “Where’s The Beef?” advertising campaign for Wendy’s restaurants, created by the Dancer Fitzgerald Sample advertising agency.
At age 80, Clara was hired as a manicurist for a television commercial set in a Chicago barbershop. Impressed by her no-nonsense manners and unique voice, the agency signed her. She was hard of hearing and had emphysema, which limited her ability to speak long lines of dialogue, and she appeared in many TV commercials. She first attracted attention as a comical cleaning lady in an ad for the new Massachusetts State Lottery game “Megabucks” in the late 1970s and later became a national cultural phenomenon in a series of commercials for the Wendy’s Restaurant chain.
First aired on January 10, 1984, the Wendy’s commercial “Fluffy Bun” portrayed a fictional competitor “Home of the Big Bun” where three elderly ladies are complaining about an enormous hamburger bun containing a tiny hamburger patty. Two of the women comment on the size of the bun and they are interrupted by Peller’s character, who looks around in vain while making the outraged demand: “Where’s The Beef?”
“Where’s The Beef?” became a catchphrase (before viral video) across the United States.
The actress made the three-word phrase a cultural phenomenon, achieved Andy Warhol’s “15 minutes of fame” and became an instant star. Sequels to the spots featured her yelling her famous line in various scenes and her face and the slogan were merchandised on shirts, hats, buttons, mugs, glasses, bumper stickers, frisbees, games, a commemorative plate, and all sorts of other products. Nashville songwriter and DJ Coyote McCloud wrote and performed a hit song entitled “Where’s the Beef?” released as a promotional single for Wendy’s featuring Clara Peller.
Wendy’s sales jumped 31% to $945 million in 1985 worldwide. Wendy’s Senior VP of Communications Denny Lynch said at the time that “with Clara we accomplished as much in five weeks as we did in 14½ years.” Former Vice-President Walter Mondale also used the line in his bid for the Democratic nomination in the 1984 presidential campaign.
The campaign ended in 1985 when Clara did a commercial for Campbell’s Prego pasta sauce, where she declares “I found it! I really found it!” After the Prego commercial aired, Wendy’s management decided to terminate her contract. Clara’s response: “I’ve made them millions and they don’t appreciate me.” Following her termination and the conclusion of the “Where’s The Beef?” campaign, Wendy’s suffered a 2 year sales slump and consumer awareness of the Wendy’s brand did not recover for another five years!
NOTE: According to an A&E biography, “Where’s The Beef?” was actually an error made by Clara who was supposed to say “Where’s all the beef?” And another story says the line was shortened because of her emphysema.
Clara was paid scale for the first commercial and claimed she only made about $30,000 from the commercials, but Wendy’s claimed she was paid about $500,000 for her work. Clara also appeared in other commercials, did interviews and guest spots (including a cameo on “Saturday Night Live” in April 1984), made other appearances, and she had a small role in the feature film “Moving Violations.”
Clara Peller died in on August 11, 1987, one week after her 85th birthday.
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