Farewell to the Riviera Hotel & Casino in Las Vegas!

Farewell to the Riviera Hotel & Casino in Las Vegas!

Today, May 4th, 2015, is the last day for the Riviera Hotel & Casino, once one of the finest “carpet joints” in Las Vegas. The hotel and casino will close at noon today…forever.

Riviera Hotel & Casino
Riviera Hotel & Casino


Sixty years ago, when the Riviera opened on April 20, 1955, it was the very first high-rise and the ninth resort on the Las Vegas Strip.


Liberace was the featured headliner at the resort’s opening and for many years afterward.

4/20/55  L-R James Cashman Sr. and Liberace at Riviera opening



The casino was first proposed by Detroit mobster William Bischoff as the Casa Blanca, and received a gaming license in 1952. Bischoff later withdrew from the project, which was taken over by Miami businessman Samuel Cohen. By March 1955, Cohen, was identified as a member of Miami’s S & G gambling syndicate and was no longer part of the investment group, though rumors persisted that he secretly maintained an involvement. Harpo and Gummo Marx held minority interests in the resort at the time of the opening.

The opening of the new Riviera hotel and casino, along with The Dunes and the Royal Nevada resorts within a month in 1955, was the subject of a famous issue of LIFE magazine asking “Las Vegas – Is Boom Overextended?”

LIFE Magazine 1955: Las Vegas - Is the Boom Over-Extended?
LIFE Magazine 1955: Las Vegas – Is Boom Over-Extended?

The Riviera casino went bankrupt just three months after opening. A group led by Gus Greenbaum took over operation of the property for the Chicago Outfit. Greenbaum started in the rackets with Al Capone and was in charge of the TransAmerican wire service on the west coast for the Chicago mob beginning in 1928. After the Outfit whacked Bugsy Siegel in June of 1947, Greenbaum was appointed the Flamingo Hotel and Casino’s next manager and by 1950, he was managing the Tropicana. Known and respected in the underworld as a reliable source of information on Las Vegas real estate, he had planned to retire to Arizona and initially rejected the offer to run the Riviera, but after his sister-in-law was murdered, he accepted the job. Greenbaum’s womanizing, drug and gambling addictions led to his embezzling from the casino and in December 1958, after refusing to step down and sell his interest in the resort, Greenbaum and his wife were found murdered in their home in Phoenix, Arizona. “That was Meyer’s contract” Johnny Roselli said years later.

Gus Greenbaum - Johnny Roselli - Meyer Lansky
Gus Greenbaum – Johnny Roselli – Meyer Lansky

Sidney Korshak, a lawyer for powerful businessmen, both legitimate and illegitimate, played a major role in the Riviera’s management. His reputation as the Chicago mob’s man in Los Angeles made him one of Hollywood’s most fabled and influential fixers. Korshak was heavily involved with Jimmy Hoffa and the Teamsters’ west coast operations when organized labor was at the peak of its activity. Law enforcement agencies suspected that he represented the Chicago Outfit’s interest in the Riviera, and was responsible for skimming the casino’s revenue and delivering the proceeds to Chicago.

Riviera Hotel Architectural Rendering
Riviera Hotel Architectural Rendering


The Chicago Mafia began on the South Side Chicago with James “Big Jim” Colosimo. From modest beginnings in the 1890s, Colosimo, who was involved in vice, gambling and labor racketeering, became Chicago’s most powerful gangster during the period before Prohibition. Colosimo was reluctant to pursue the rich opportunities in the liquor trade that Prohibition offered. In May 1920 he was shot and killed in his café reputedly on a contract from Johnny Torrio.

“The Outfit” rose to power under the control of Torrio and Al Capone in the 1920’s during Prohibition. Their criminal activities including loansharking, gambling, prostitution, extortion, political corruption and murder. Following Capone’s conviction for income tax evasion in 1931, the Chicago mob was run by Frank Nitti, who committed suicide in 1943 after being indicted for extortion, and then Paul Ricca and Tony Accardo for over 60 years.

During the 1940s and 1950s, when the national syndicate was dominated by what was called the Big Six, Accardo and Jake Guzik, a trusted advisor and fixer for Capone and the Outfit, flew east weekly to meet with Joe Adonis, Frank Costello, Meyer Lansky and Longy Zwillman.

The Outfit’s biggest moves in the 1950s concerned casino gambling outside of Chicago. Chicago invested in hotels and casinos in Havana, Cuba and later went into Las Vegas in a big way and built the Vegas Strip. By 1961 Chicago had major interests in the Stardust, Riviera, Fremont and Desert Inn. Their Vegas holdings, partly in cooperation with Moe Dalitz, were overseen by Johnny Roselli, while the Teamsters’ Pension Fund provided financing. The Justice Department under Robert Kennedy investigated the Mob dominated Teamsters Union and its national leader Jimmy Hoffa, who was convicted of manipulating the pension fund in 1964.

Around 1957, Tony Accardo turned over the official position as boss of the Chicago Outfit to Sam Giancana, and became Consigliere. Giancana still had to obtain the sanction of Ricca and Accardo for all major business. Around 1966, Giancana was replaced as boss by Sam Battaglia. In 1967, Battaglia was sentenced to 15 years in prison and Giancana was still living in exile in Mexico. Felix Alderisio took over as acting boss in the late 1960s, was convicted of extortion, sent to prison in 1969 and died from natural causes in 1971. Then Jackie Cerone became acting boss. Cerone was convicted on gambling charges in May 1970 and later convicted of skimming $2 million from a Las Vegas casino in 1986 along with Aiuppa, Carl Civella, Angelo LaPietra and Carl DeLuna. Milwaukee organized-crime boss Frank Balistrieri was sentenced to 10-years in prison in the same case in December 1985. Cerone died of natural causes in 1996 six days after his release from prison. He was followed by Gus Alex, Samuel Carlisi and Joseph Aiuppa. Alex died of a heart attack in federal prison in 1992. Carlisi was convicted of racketeering, loansharking, and arson in connection with an illegal gambling business in Chicago in 1996 and sentenced to 13 years in prison. He died there of a heart attack in 1997.

Paul Ricca died in 1972, leaving Tony Accardo as the ultimate authority in the outfit. Giancana was murdered in the basement apartment of his home in Oak Park, Illinois in 1975 after returning from Mexico. The FBI alleged that Aiuppa conspired with Johnny Roselli to kill Giancana because he refused to share his offshore gambling profits from Mexico, but another theory states that Giancana’s murder was connected to the U.S. Senate Church Committee’s investigation into the CIA’s role in the conspiracy to assassinate Castro. Giancana was subpoenaed to testify on his knowledge of alleged government-mafia cooperation just before he was murdered.

In the 1940s Johnny Roselli was involved in the Outfit’s extortion in Hollywood of the motion picture industry. By 1956, he had become the Chicago and Los Angeles mob’s man in Las Vegas. In the early 1960s, Roselli was unknowingly recruited by the CIA. In April 1976 he was called before the Warren Commission to testify about a conspiracy to kill President Kennedy. Three months after his first round of testimony the Committee wanted to recall him. Roselli went missing in July and his decomposing body was found  shot, dissected, then stuffed in a 55-gallon steel fuel drum floating near Miami in August 1976. Roselli was killed on Santo Trafficante Jr.’s orders and he would have needed permission from Outfit bosses Accardo and Aiuppa for the murder. Bill Bonanno, the son of mafia boss Joseph Bonanno, claimed in his 1999 memoir, Bound by Honor: A Mafioso’s Story, that he had discussed the assassination of President John F. Kennedy with Roselli and implicated him as the primary hitman in a mafia conspiracy. According to Bonanno, Roselli shot Kennedy from a storm drain on Elm Street.

Joseph Aiuppa was convicted of skimming profits from Las Vegas casinos in 1986 and received 28 years in prison. On January 19, 1996, Aiuppa was released from prison and died of natural causes three days later. In June 1986, Tony “The Ant” Spilotro and his brother Michael were beaten and strangled to death and buried in a cornfield five miles away from Aiuppa property near Morocco, Indiana. It was assumed that the Outfit ordered the murders because of Tony’s misbehavior in Las Vegas. It was also rumored that Aiuppa ordered the executions because he blamed Spilotro for the skimming conviction. In a 2010 interview with Maxim magazine, Tony Spilotro’s son Vincent claimed that the real target was his uncle Michael, and Tony was killed to prevent any revenge.

Tony Accardo bought a home in Palm Springs, California in the late 1970s, flying to Chicago to preside over Outfit “sit-downs” and mediate disputes. He died of heart failure at age 86 in Barrington, Illinois in 1992.


Howard Hughes and Las Vegas:

Howard Hughes began the move into Las Vegas by legitimate operators and large corporations in the 1960s, resulting in the sale of many mob owned casinos. On November 24, Thanksgiving Day in 1966, Hughes arrived in Las Vegas by railroad and moved into the Desert Inn. Hughes bought the Desert Inn in early 1967 and then bought the Castaways, New Frontier, the Landmark and the Sands. He also bought the small Silver Slipper casino only to reposition the hotel’s trademark neon silver slipper, which was visible from Hughes’ bedroom and had been keeping him up at night. Hughes spent at least $300 million on his many properties and real estate in Las Vegas.


The Riviera sold in June 1968 to a group of investors tied to the Parvin-Dohrmann Corp., owner of the Aladdin, Stardust, and Fremont casinos. In 1969, a deal was made to sell the Riviera to the Parvin-Dohrmann Corp. but the sale was blocked by the Gaming Control Board.


Dean Martin was hired in 1969 to perform in the casino’s showroom in exchange for a 10 percent interest in the Riviera. They bought back his shares after Martin left in 1972, because management refused to cut his performance schedule from two shows a night to one.

Dean Martin - The King of Cool!
Dean Martin – The King of Cool!

In 1973, the Riviera was purchased for $60 million by AITS Inc., a Boston-based travel company controlled by Meshulam Riklis and Isidore Becker. The Riviera filed for Chapter 11 bankruptcy protection in 1983. Riklis pledged money to keep the business in operation and appointed Jeffrey Silver as the new CEO to turn the Riviera around. Silver shifted the Riviera’s marketing away from high rollers towards middle and working-class gamblers.


A Burger King franchise opened in the Riviera in 1983, the first fast-food chain outlet in a Las Vegas casino, inspiring the phrase “Burger King Revolution” which referred to the trend of hotels and casinos targeting middle-class customers.

Riviera Hotel & Casino
Riviera Hotel & Casino

The Riviera underwent an expansion from 1988 to 1990 which went significantly over budget, leading to another Chapter 11 bankruptcy protection in 1991. The resort emerged from bankruptcy in 1993 owned by Riviera Holding Corp.

In 2006, Splash, a traditional Las Vegas showgirl revue, ended an extended run at the Riviera. And in 2009, An Evening at La Cage, featuring female impersonators including Frank Marino as Joan Rivers, ended one of the longest runs in Strip history.

On July 12, 2010, Riviera Holdings filed for Chapter 11 bankruptcy. The decline of the Riviera was caused in part by the recession of 2008. The Riviera was once surrounded by the Stardust, New Frontier and Westward Ho which were demolished to make room for construction of the unfinished Fontainebleau and Boyd Gaming’s Echelon Place projects. Under the terms of the bankruptcy reorganization agreement negotiated by Starwood Capital Group and the other secured lenders the property was leased to Paragon Gaming.

In February 2015, the Las Vegas Convention and Visitors Authority bought the Riviera hotel and its land for $182.5 million. The hotel will be demolished in the name of progress and the planned expansion of LVCVA’s Las Vegas Global Business District exhibit and meeting center.

"Crazy Girls" at the Riviera Hotel
“Crazy Girls” at the Riviera Hotel (the show and the statue will move to Planet Hollywood)

“Crazy Girls” is immortalized with a bronze sculpture based on a promotional photo for the show at the front of the casino. It was unveiled in 1997 with the phrase No “Ifs”, “Ands” or…. Since then, the thong-clad buttocks have been worn to a shine by visitors rubbing them. Riviera ads with the same photo used to appear on Vegas taxicabs back in the day.


Vegas Matchbooks! Some are long gone now, some still remain…but for how long?

The Evolution of Las Vegas!
The Evolution of Las Vegas!
The Evolution of Las Vegas!
The Evolution of Las Vegas!
The Evolution of Las Vegas!
The Evolution of Las Vegas!

“It’s a sucker’s game. You can’t win out there, you understand. We got the percentages rigged all in our favor. The longer you stay, the more you play, the more chances you got of losing. I don’t let nobody around me who gambles. A couple thousand, okay, but no gambling!” – Chicago Outfit Boss Gus Alex on the subject of Las Vegas Casinos




Rivera Hotel & Casino
Rivera Hotel & Casino
Farewell to the Riviera Hotel & Casino!
Sign of the Times! Farewell to the Riviera Hotel & Casino!


Going through boxes in storage, came across a matched set of Riviera coffee mugs>

A Matched Set of Riviera Coffee Mugs




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