BIG NEWS! Maybe not for you, but it is for me:



New York (March 20, 2014) – Travel management company, FROSCH, has acquired Willett Travel, effective April 2014.

“Our growth over the past twenty seven years is an accomplishment of which I am extremely proud, but nothing compares to the honor I feel knowing that Willett Travel has earned a wonderful reputation for its integrity, professionalism, and consideration of clients and staff alike,” says Tama Taylor Holve, owner of Willett Travel.

Holve continues, “Like so many industries, change is constant in travel. To join a great company with superior technology, ‘economy of scale’ benefits to both clients and staff, is a welcome, necessary change.  To become part of FROSCH, owned by the respected Leibman Family, and have these business tools and supportive FROSCH team members is wonderful — that FROSCH embraces the same values of integrity, professionalism and caring that have been the foundation of Willett Travel is a gift.”

Bryan Leibman, President & CEO of FROSCH adds, “Willett Travel has earned a tremendous reputation in the industry over the past 70 years. Tama Taylor Holve and the whole Willett Team have garnered much respect and friendship from their travel partners and clients, and we are proud to stand with her legacy moving forward.”

Established in 1943, Willett Travel is one of Los Angeles’ oldest agencies, with owner Tama Taylor Holve and her great team continuing a long tradition of dedication to service built on a solid foundation and enhanced with today’s technology and expertise. Through the ensuing years, Willett became experts in touring and production travel for the entertainment industry.  While Willett’s client list may read like a list of “Who’s Who,” its focus remained clear — treat every client like a celebrity.

From 1987, when the present ownership began, the company has grown from a staff of 9 to 65, and from $2.5M in sales to nearly $25M.  Willett has received numerous honors through the years, including being named “The Number One, Woman Owned Business in the San Fernando Valley” by the Los Angeles Business Journal and chosen as the “Best Travel Agency in the San Fernando Valley and Ventura County” in the Los Angeles
 Readers’ Poll.


Frosch Travel (FROSCH) is a privately owned travel management company headquartered in New York City, New York and Houston, Texas. Founded in 1972, FROSCH was established with a focus on deluxe leisure and corporate travel. Since 1998, the company has expanded by an average of 30% per year, both through internal growth, as well as through strategic acquisitions. FROSCH currently has an annual sales volume of $1 billion. FROSCH maintains offices nationwide, placing it among the top ten agencies in the U. S., with dedicated divisions for corporate travel, leisure travel, group travel, global services, and rewards & incentives. FROSCH is a member of the Signature Travel Network consortium, which provides resources, technology and marketing for member agencies. FROSCH is also a leading shareholder of GSM Travel Management (GSM) – a global corporate travel management company with a presence currently in 44 countries and growing, servicing international offices with high standards and technological proficiencies. For more information, visit

For more information, contact: 
Jaclyn Gaffaney/Myriad Marketing

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